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ITFinanceGroup.com
is a sales organization that works closely in
support of equipment dealers and manufacturers
across the country. We provide our clients and
customers with competitive lease rates, stable
credit policies, and an unparalleled level of
professional service. We have earned the
consistent repeat
business of more than seven hundred of the nation's
finest and most reputable equipment dealers.
We want to continue our growth by earning your
trust and your leasing business.
If you sell
capital equipment, software and other qualifying
services to businesses anywhere in America, a
working leasing program will have a positive impact
on your bottom line.
There are two
primary reasons for you to offer a lease program to
your customers:
- It's good
for your customers, providing valuable tax and
capital management benefits; and
- It's good
for you, allowing you to keep your customer
focused on benefits, rather than cost or price.
It will also help you to make your sales faster,
easier,
bigger
and more
profitable.
Stop to think
about how you - and most of America - pays for its
capital purchases. Very few individuals and
very few companies are in a position to pay cash for
anything they want any time they want it. Many
can't even pay cash for their NEEDS when they come
up. In the consumer arena, homes and vehicles
and even college educations are routinely paid for
with the assistance of financing. In many
cases, an attractive financing program makes the
difference between satisfying the wants and needs of
America and a whole lot of compromising and
"settling for less."
"Pay as
you go" is the American way. If everyone
always had to pay cash, it's a safe bet that most
would be living in a smaller house and driving a
cheaper car. The truth is that since we get
the benefits from our homes, cars or business
equipment over a period of several years, it usually
makes the most sense to pay for these major items as
the item is providing benefits to us.
Your business
customer is not very different from the rest of
America in their preference of paying for big ticket
purchases. Your business customer doesn't want
to part with their cash either! In many cases
your customer doesn't really have
the cash to satisfy his business needs.
These are the
benefits for you and your customers:
Your customers'
benefits can be summarized in 6 major areas of value
and benefit:
- Tax
benefits. Leasing allows our customers
to accelerate the write-offs they get from
investment in business equipment. For
instance, the IRS has established that computers
have a "useful life" of
5 years. That is, if a customer
acquires a computer and capitalizes and
depreciates it, it will be 5 years
before all of the tax benefits are realized from
that investment. In the case of a lease on
that computer, every dollar that is paid out on
lease payments this year gets written off as a tax
deductible operating expense this year!
- Better
use for limited resources. Every
business has limited resources, even big
businesses like Chrysler, IBM and
Motorola. In the case of small business,
the limit on available resources is just as
real, maybe more so. We have leased to
some of the largest and most financially healthy
companies in America (including Chrysler and IBM
and Motorola), because those companies
recognized that tying up their capital in
equipment is usually not where their capital
will work hardest for them. (In the case
of a manufacturer or retailer, their capital
would typically be working hardest in inventory;
for a smaller service business, maybe the best
use for their capital would be in additional
sales people or a marketing program designed to
increase demand.)
- Leasing
allows the equipment user to pay for the
equipment as it is paying him back in BENEFITS.
Rather than using last year's accumulated
profits to buy this year's equipment (which will
generate profits/savings/benefits over future
years), your customers will appreciate the fact
that in most cases leased
equipment pays its own payments through
increased efficiency leading to cost savings and
increased profits.
- Ease and
speed of approval of their credit. We
can approve up to $100,000 without
financial statements or tax returns if
the applicant has been in business for at least
2 years ($20,000 without financial
statements if they are just starting out)
($150,000 for most established medical
practitioners). Most importantly, we know
how to get the transaction approved. We
only get paid if we are successful in getting
your customers approved. Our
mission is to help your customer obtain the
approval they need, and to provide information
and options to your customer so they can make
the best, most informed decision in their
acquisition of your equipment.
- We
guarantee your customer's lowest leasing rates,
and we back that guarantee up with cash.
We promise to beat any competitor's approval or pay
our customer $50.00 for giving us the
right to bid on their project. Your
customer doesn't have to lose valuable time in
shopping for financing to acquire the equipment
they need.
- We go to
see your customers whenever possible, giving
them an additional opportunity to ask questions
and especially giving us an opportunity to build
a relationship
with them for their future needs, as well.
You
as the seller of capital equipment for business also
benefit
by offering and promoting an attractive leasing
program. Let's look now at how you and your
company will benefit:
- The fact
that your customer will enjoy the benefits
listed above is of primary importance.
Leasing is a 'value added' option that your
customers will appreciate and thank you for.
- Properly
implemented, our leasing programs will make your
sales easier
and faster,
bigger
and more
profitable. Here's how:
- By offering
your customer the opportunity to acquire your
equipment with low monthly payments, rather than
asking them to part with a large lump sum of
cash, you will find that your customer
"warms up" to the idea of acquiring
now, rather than later, and more easily
justifies getting the best solution instead of
compromising on a "budget" solution.
- Offering
the lease to your customer as a "value and
benefits added" service enhances your
professional presentation and serves to make it
easier for the customer to decide to do business
with your company, rather than the competitor
down the street.
- When you
make it easier for your customer to say
"yes" to the best solution for their
long-term needs, you are going to be making your
sales grow and you will find those sales to be
easier, bigger and faster.
- Offering
your customer a lease program will make your
sales more profitable. In most industries,
there is a fair amount of competition for the
same customers. Your prospects don't
become customers
until you have differentiated yourself from most
of the competition and established yourself as
superior to the competition in terms of product,
pricing, service or all three. By offering
your customer a leasing solution, you
immediately set yourself above the rest of the
field by making it easy for the customer to say
"yes." You also make
it considerably tougher for the customer to
focus on price as one of their primary
deciding factors. If the competition is
all quoting within a few percentage points of
$10,000, and you quote $287 per month, which
supplier do you think is going to stand out in
the customer's mind? You are still selling
your equipment (to us) for $10,000, but in the
customer's mind, the value of your proposal is
of greater interest than your competitor's
proposal. Leasing allows you to take
your customer's mind off of price, and focus
instead on quality, features, value and benefits.
Isn't that what you want your customer thinking
about?
- If your
competitor is offering a lease option and you
don't, you will be at a distinct
disadvantage in the competition, and you may
find yourself having to discount your price to
win your customer's business.
Why should you
select US as your primary leasing
resource?
- We provide
sales training for you and your sales staff,
helping you to easily implement leasing as a
closing tool.
- We provide
sales tools for you:
- Customized,
Secure Online
Lease Applications with
your logo prominently displayed (for you to
include as a link on your website!);
- Display
Materials for your showroom;
- Marketing
Materials for your advertising and
presentations; and (most importantly)
- Insight
to your customers' hot buttons and what it
takes to motivate them in your favor!
- We handle
the entire application and approval,
documentation and funding process, freeing your
to focus on your next sale.
- We work
with you to help you understand the wants, needs
and 'hot buttons' of our mutual customers;
- We
communicate frequently with you so you always
know what is happening in our dealings with your
customers.
- When we are
unable to approve your customer for a lease
(yes, it does happen) we try to offer a solution
so that you will still make the sale to your
customer.
- We are
professionals. We specialize in equipment
leasing and business credit matters.
- We offer a
valuable service that won't cost you a
cent. In fact, if you will implement even
a few of our suggestions, you will notice an
increase in both sales and profits.
Who leases?
- Proprietorships
- Partnerships
- Corporations
- Big
Companies
- Small
Companies
Why
do companies lease their capital equipment?
These are the reasons cited most often by our
customers (percentages are approximate and total to
more than 100% due to multiple reasons cited):
- Tax
Benefits - Approximately 80% to 90% of our
Lessees - All profitable, tax-paying companies
that pay taxes are interested in saving on their
tax liability.
- "No
Money" and/or "No Bank Borrowing
Ability" - A very small percentage of our
Lessees - perhaps 10% at most.
- Cash
available and/or bank credit available but simply
have something better to do with their cash
and cash equivalents than tie it up in machinery
- 75% or more of our Lessee clientele.
- Avoids
budget restraints - Replaces one operating
expense with another operating
expense - without affecting the Capital
budget - 25% of our Lessees.
- Leasing is
a CAPITAL
MANAGEMENT TOOL - virtually all of our
clients
We have
considerably more information and material on why
and how you can use leasing as a sales and closing
tool, but here is the digested version:
- Determine up
front whether your customer intends to
pay cash or lease: "Mr.
Customer, would you ordinarily pay cash for this
type of acquisition, or would you like for me to
help you obtain lease-financing?"
-- "Yes" or "Yes" --
either answer is the right answer. If the
customer states that they will pay cash, don't
force leasing on them! But, if they
indicate a desire to lease, you can assume that
it is appropriate to quote prices to them in
terms of "dollars per month" and
upgrades or enhancements are "just a few
dollars more" each month.
The best time to ask this question is when you
are early in your discussions with your
customer, getting to know their needs, timetable
and budget. Integrate the "YES"
or "YES" question into your survey of
the customer's needs and objectives.
- Quote a
monthly lease payment in your sales
presentation: "Mr.
Customer, if I can put this to work for you for
just $382 per month, do you want me to do
so?"
- Ask your
customer for a budgeted amount that he wants to
pay for your equipment each month - then work
backwards to a sales price. Here is where
you can get creative in selecting the term that
best fits their budget, yet still retains
sufficient margin for you to make a profit from
the sale.
The customer
wants to lease. How do I get started?
- Quit
quoting cash prices. Quote
"Dollars per month" instead.
- Quote an
approximate monthly payment & obtain
agreement. Use 3% of cost to approximate
the monthly lease payment. (On a $10,000
transaction, the current 48 month
payment factor is a little less than 3% of
the equipment cost or less.
Bigger ticket transactions - and longer terms -
require use of a different approximating
factor. 3% is relatively easy to figure in
your head and is a good "rough
ballpark" 48-month figure for most small
ticket transactions.)
- Upgrade
your sale by discussing the upgraded equipment
in terms of "only another $5 per
month..."
- Obtain an
emotional commitment by asking their permission
for you to have your leasing company call them.
- (Optional)
Obtain a financial commitment by obtaining the
customer's check for 2 months' payment.
The customer stops shopping!
- Call
Lease $mart with the customer's name and
phone number, basic equipment description and
cost. We will contact your customer to complete
the application, and follow through to approval,
keeping you informed at each step along the way.
What you should
expect from us.
- We can
generally approve most "application
only" requests in one working day or
less. (It might take longer if bank or
trade references are not cooperative.)
- On
transactions where we need to review financial
statements to provide approval, we will usually
need several (2 - 3) days to review
and complete our financial analysis and credit
investigation.
- Upon
approval, we provide written "NOTICE OF
APPROVAL AND INVOICING INSTRUCTIONS."
This is a one-page document identifying the
customer and their credit limit, and a checklist
for preparing your invoice
(Sold To: Lease $mart,
etc.) We will also list any contingencies
that will need to be satisfied. If you
referred the customer to us, we typically notify
you first, then the customer. Whenever
possible, we approve more credit than the
customer has indicated as immediate needs.
This gives you another opportunity to upgrade
the sale!
- WE
prepare documents and obtain signatures, usually
the same day we receive approval and the final
equipment details.
- WE
collect your invoice (s) and deliver our check to
you.
If you need office equipment
financing or office furniture financing but aren't sure if
you qualify, it's easy to find out. Just take a few
moments to complete our short
online credit
application form
Fast,
Easy Equipment Leasing — Fast Approvals
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Submit your
equipment leasing application today to the I. T.
Finance Group and we will instantly begin processing
your request.
We can usually have you an answer within 24 hrs.
Apply
Today.
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Copyright
© 2010. All Rights Reserved. ITFinanceGroup.com P.O.
Box 20742 -- Phoenix, AZ. 85036-0742 -- Phone
602-390-9060. Any products mentioned are
properties of their owners. |